|Advertising Yellow Pages
All yellow page listings are coordinated with administrative offices
and placed either through the Group's Yellow Pages Integrated Media
AssociationSM (Yellow Pages I.M.A.SM) Certified Marketing Representative
or on a local basis. Yellow Pages Integrated Media AssociationSM and
Yellow Pages I.M.A.SM are registered service marks of the Yellow Pages
Integrated Media AssociationSM.
All advertising must draw and produce a gross profit after deducting
advertising costs, costs of goods sold, etc. The Group will consider
media buys subject to profitability. Generally successful (profitable
direct response) advertising will be continued or renewed.
The 24 Hour Wire Group regularly considers remnant advertising provided
such advertising satisfactory pulls and subject to scheduling approval
and profitability. Run of station campaigns may be considered. All
buys must include production facilities at no additional charge
(pre, post, crew, etc). Affidavits required.
The Group partakes in trades in which products or services are traded
in exchange for advertising (television, radio, print, web, billboard,
Per Inquiry (PI)
The per inquiry advertising program encompasses television, radio,
print and web advertising. Utilizing inbound toll free and web reporting,
responses are tracked and advertisers paid based on orders sold.